Does the perfect SEO tool exist? In the past, the answer to this question would have been no, but since 2008, things have changed. We have an SEO tool called “Semrush”. Semrush has been in the market for around 12 years, and in those 12 years, they’ve accomplished a lot. Semrush is the most popular SEO tool on the market at the moment, and it also provides social media monitoring.
Semrush offers a variety of services for its users, such as domain analysis, keyword research, rank tracking, backlink analysis, and website audits. These services will help you achieve a good ranking in SEO. Semrush specializes in helping you improve your website’s position with the over 40-plus SEO tools they offer to clients. They have more than 7 million users worldwide.
Benefits of Using Semrush –
- Comprehensive keyword research and powerful domain analytics tools are the most powerful features provided by Semrush.
- Backlink tracking and link building are very easy using Semrush.
- It has some unique capabilities to improve the ranking of your website.
- Semrush can help you analyze your competitors so you can outrank them by studying their organic traffic and the keywords on which they are having huge traffic.
- Semrush will show you suggestions for keywords that you have just typed and this feature can help you target specific keywords that users search for, and this can improve the ranking of your website.
- It comes with very detailed insight into your website and it will show any areas that you need to improve and you will also get suggestions on how you can improve them.
- Semrush also has a mobile application so you can view important details regarding the performance of a keyword or your website overall.
- Semrush also has a clean and easy-to-use interface that can be adopted by anyone who might not have a technical background or knowledge.
- They have the best support in case you run into any kind of problem and their response time is really quick.
Key Features of Semrush –
1. User Experience –
Semrush provides a very easy-to-use interface for its users. All the important features are at your fingertips and even a non-technical person can use this dashboard very easily. Many useful features are grouped into different categories which can easily be identified by their name.
2. Domain Analysis –
Semrush provides an excellent feature that analyzes your domain and also gives you suggestions on the areas where you can make improvements. Generally, domain analysis is done either on your own website or on your competitor’s website.
You can also perform this action on a website to check it is worth approaching the owner of that website for a link from their website to yours. You just need to enter the domain URL in the Domain overview section of Semrush and it will give you a result after doing a full analysis.
You will get a ton of results, but the most important one out of these results is the one called “authority score”. This score is generated upon your backlink data, your organic search data, and website traffic data.
Domain analysis is not exactly 100% accurate but it is accurate most of the time. This way, the suggestion can improve your website’s ranking.
3. Keyword Research using Semrush –
Out of many different features, keyword research is one of the most popular features in Semrush. Keyword research is based on how many people are using a particular word in their search.
Using Semrush’s “Keyword Overview” tool, you just need to type a particular word and you will get several results based on that word. This includes the number of searches per month for that keyword, keyword difficulty score, and the list of sites that are ranking based on that keyword.
The most important thing to look for is the keyword difficulty score. It shows how difficult it is to rank for that particular keyword. If the difficulty is for example 85%, then it will be very hard to rank on that keyword. Their Keyword magic tool is a very useful tool that can be really useful.
4. Backlink Analysis –
The backlink is the main thing that matters a lot when it comes to SEO ranking. The more backlinks you have, the better it is for your website. Semrush provides a “Backlink Analysis” section in which you can enter a domain name and a list of backlinks will be provided to you.
From there, you can have a clear image of when a domain has gained or lost a backlink. Backlinks are the links that point to your website and if you have a backlink from a very popular website that will improve your SEO ranking. Semrush claims to have over 43 million URL’s in its database and it is a huge number when compared to its competitors.
5. Identifying Your Organic Competitors –
Successfully identifying your organic competitors can be the key to the success of your website. This means that you need to understand what your competitors are doing and then doing it even better to improve your ranking.
To use this feature, you need to enter the domain name in the Semrush search bar and select organic research from the drop-down menu.
The organic search result will show you a lot of different things and from there you need to go into the competitor’s tab and under this tab, you will see different bubbles which indicate organic traffic and organic keywords.
If you scroll down you will also have a list of organic competitors and don’t get nervous about the huge list of competitors focusing on these three things which are competition level, common keyword, and SE keywords.
6. Site Audit –
Using Semrush, you can audit your own website or you can audit someone else’s website. You can identify any problem regarding optimization and overall it will give you suggestions where you can fix these problems.
To use this option, you need to add a new project and then set up a site audit. Select the number of pages that you want the crawler to crawl on and then you can hit the option that says “Start site audit”.
Semrush will generate a report where you can see all your errors in one place. The errors will be highlighted in red. You will also get suggestions to correct these errors and this feature of Semrush has personally helped me a lot regarding my own website.
7. On-Page SEO Checker –
An on-page SEO tracker is one of the most underrated tools in Semrush. This feature looks for any weaknesses on your website and will give you recommendations to fix those. There are various suggestions from which you can choose from and you can select any of the suggestions to improve the quality.
This is a huge tool to improve the performance of your website. Semrush will provide many opportunities to improve your website. The on-page SEO checker optimizes your website so that it won’t have any problems.
How to Activate the Free Trial of Semrush?
Semrush is a very popular SEO analysis tool. Semrush is used by every well-known blogger and digital marketer to improve the ranking of their website. It comes with a premium version, but there is also a free version that you can use for 7days without paying a single buck.
The free trial is worth $119.95/month. They provide many useful features with their premium plan and you can try all their premium features before buying a subscription. To activate the free trial of Semrush follow the steps mentioned below.
- First, you need to create a free account with Semrush.
- Then you need to put in your credit/debit card info to complete the creation of the account.
- On the next page, you will see that your 7-day free trial has been activated.
Semrush is an excellent SEO analysis tool that can help the ranking of your website and also provide some extra features that are missing from its competitors. So for almost $200 a month it will be worth spending keeping the number of features in mind. So it will be a good one-step solution if you need to improve the ranking of your website.