Semrush Content Marketing Platform

Semrush Content Marketing Platform: 7 Best Tools to Create Winning Content Easily

Are you a professional content writer? Struggling to produce quality content! ‘Content is king,’ is certainly a proverb you have heard, and it is absolutely true. Creating good content is not that easy. It takes a lot of work to create good content that ranks. This is where Semrush, an all-in-one marketing tool, came to the rescue. Semrush has released its Content marketing platform, which features the 7 most powerful tools for content writers. Whatever your skill level, you will be able to create high-quality content quickly and easily with a few simple steps.

Before we get into our main topic, let me first explain what content marketing is and how it can benefit your business!

What is Content Marketing?

In simple words, Content marketing is a very interesting process because it involves creating good content and then distributing it through various platforms, such as Facebook, Instagram, websites, and more. 

By focusing on content marketing, you can be successful both in blogging and in growing your business. It’s a very effective strategy. Check out these content marketing advantages:

  • Boosts your brand authority and helps you get more organic traffic to your site.
  • Using content marketing tools, bloggers, digital marketers, and content creators can create high-quality content and distribute it across multiple platforms.
  • When you distribute your content correctly, you can generate high traffic.
  • By becoming an expert in a specific area, you will be able to attract more clients.
  • A proper content marketing strategy maximizes your income by boosting conversion rates

Content Marketing Platform by Semrush –

Semrush has many competitors on the market, however, it has unique features that other SEO marketing tools cannot match. Compared to its competition, Semrush offers more features under one roof than any other marketing tool on the market.

Semrush Content Marketing Platform

With Semrush’s content marketing tool, you get the 7 best and most useful content marketing tools at an affordable price. It helps you create SEO-optimized content that will help your website rank higher. Semrush’s content marketing tool includes these tools:

  • Topic Research Tool.
  • SEO Writing Assistant.
  • Content Template Tool.
  • Brand Monitoring Tool.
  • Content Audit Tool.
  • Post Tracking Tool.
  • Content Calendar Tool.
  • Social Media Poster Tool.

Throughout this article, we will explore Semrush’s SWA tool and SEO content template tools, as well as the other tools included in the Semrush content marketing platform. To get started, let us take a look at some of the advantages of Semrush’s Content Marketing Platform :

Pros of Semrush Content Marketing Platform – 

  • Utilize Semrush’s Writing Assistant and Content Template tool to create perfectly optimized content for search engines very easily
  • Monitor brands on social media and create social media posts to promote your connections. Using the social media poster tool, you can upload content to social media at the best time for your audience.
  • By using Semrush’s topic research tool, you can find more than 20 million keywords to use in your content and generate ideas for blog topics that rank well. As part of the keyword research tool, users can also access an array of LSI keywords that can be included in their blog posts.
  • With the help of the content audit tool, you can audit your old content and replace it with suggestions or create new content to replace the old content.
  • Easily schedule your blog posts and content for the perfect time using the marketing calendar tool.
  • The premium version of Semrush is available for an affordable price. It offers a free trial for first time users, which is a great feature if you want to try it out before you buy.

7 Most Powerful Features of Semrush Content Marketing Tools

Semrush’s Content Marketing Platform includes 7 of the most powerful tools. Below, I will briefly review all the features of the Semrush content marketing platform. 

Semrush Topic Research Tool –

It is difficult to choose blog topics that rank well. Semrush’s topic research tool can find 100s blog topics in 5-10 minutes. 

Open “Content Marketing Tool” and then select “Topic Research Tool”. Next, enter a keyword (in this example, we have selected “Best tour places” as our keyword) and choose the country you want to target (we have chosen the United States). 

Once you click the “Get content ideas” button, Semrush will provide you with a list of blog topics to choose from. Semrush selects blog topics based on three factors: volume, difficulty, and topic efficiency. 

You can also enable subtopics to get more ideas. The subtopics can be viewed in four different ways: Cards, Explore, Overview, and Mindmap. 

For better understanding, I have shared step-by-step procedures and their results using infographics. Check the below images:

If you select the Cards option:

If you choose the Explore option:

Here you can filter sub topics based on volume, difficulty, and topic efficiency

If you choose the Mind Map option:

By choosing the Mindmap option, you get endless keyword suggestions to improve your content. As you can see here, it is suggesting with the best keywords related to our primary keyword “Best tour places”. Also, it will show you the top 10  headlines for the United States. You can also enhance your content by using questions.

Semrush Brand Monitoring Tool –

The Brand Monitoring tool helps you create backlinks to your website as well as keep in touch with bloggers who mention you on their blogs. 

In the content marketing section, select Brand monitoring, enter your brand name and website URL, and then click “setup”.

 The next step is to enter your brand name, select the country you want to target, and click “Start tracking”. 

Track how often your brand has been mentioned, what kind of comments you have received, what your website’s most popular page is, and how many mentions your brand has received.  

Semrush Marketing Calendar Tool – 

A blog calendar is an excellent way to make sure that you are consistently producing quality content. This tool allows you to edit your calendar easily and share it with your team members. Additionally, there are features that will help you create high-quality content. 

Semrush Content Marketing Platform

With this tool, you can organize your blogging and marketing plans, share your calendar with a colleague, and keep everyone updated on your work. The calendar lets you organize and manage tasks. 

It is a powerful tool that can help entrepreneurs become more productive in their businesses. 

Semrush Content Audit Tool –

Semrush’s content audit tool is the best option if you are looking to improve the ranking of your website by modifying your old content. It can easily identify weak content on your website. Suggest ways to improve the content so that it can rank better. 

Simply go to the content marketing section and find this tool, then put the URL of the website you want to analyze into the field and click the “Start Audit” button.

Here, we used Blogging QNA as a competitor website. Let’s go over Bloggingqna, one of my friends’ websites. We’ll show you how the post tracking tool can help you. 

This tool allows you to compare the Word Count, Backlinks, Sessions, and Page View Pages of your blogs. 

You can filter based on Country and Device. You can see here that this particular Post Url ranks for several keywords in the USA. In fact, you can also check the positions, volume, and CPC of all keywords. If you want to monitor any specific keyword, just click on Track. You will be updated with all the latest information about that keyword.

Semrush Post Tracking –

Semrush Post Tracking lets you monitor content across different social media platforms. This tool offers unique features such as a post scheduler and social media insights, which tell you how your posts are performing on specific social media platforms. 

To get the best results, you need to connect your Google analytics and Google search console.

Now the fun part begins. Here I am going to discuss two of the most popular features of the Semrush Content marketing tool. The first one is the Semrush SWA, while the second one is the SEO content template.” 

Semrush Writing Assistant tool (SWA)-

Semrush Writing Assistant can help you improve your website content. This tool allows you to check different SEO suggestions to improve your blog’s readability, SEO, tone of voice, and originality. Here’s how it works:

How Does the Semrush Writing Assistant Work?

The tool provides an overall SEO Score based on four parameters: “Readability,” “SEO,” “Tone of Voice,” and “originality.”. You can structure your content using these four parameters:

Readability –

Readability is a metric that measures how easy it is to read your content. To measure the readability of specific content, Semrush uses the Flesch reading ease- formula. Attempt to match the score provided by the SWA. As long as you exceed the targeted value, it’s fine. Otherwise, you will have to match the readability provided by SWA, which means simplifying your content.


With this feature, you can optimize your content for search engines so that web crawlers can easily find it. You can add up to 30 keywords, choose a targeted region, and regularly optimize your content. 

Keyword research is essential before you begin optimizing your content. Also, if you didn’t do thorough keyword research, SWA will suggest some relevant search terms that will optimize your content. By using SWA, you can also optimize your content for Google’s search algorithms.

Tone of Voice –

When creating content, this is a very important aspect. Maintaining a particular tone of voice requires consistency. With the SWA, you can determine if your writing is more formal or informal. 

I suggest you keep your tone formal, but friendly. In order to maintain a particular tone throughout an article or blog, you can set the parameters beforehand so that the SWA can recommend suggestions based on those parameters.

Originality –

SWA has a built-in plagiarism checker that confirms the authenticity of your content. Depending on your subscription, you’ll receive a limited number of these checks each month. By using the SWA, you can ensure that your content is 100% authentic.

These four parameters of SWA help you to create SEO-optimized content and help you maintain brand consistency so that your content can rank well.

How to Access the SEO Writing Assistant tool?

There are three ways to use this writing assistant: in Semrush, in WordPress blog post dashboards, and as a Google Docs add-on. It also offers cross-platform integration, which is great for people who like to work across multiple platforms. A step-by-step guide on how to set up and use Semrush SWA.

InSemrush –

Semrush’s writing assistant tool can be used directly on the Semrush website by following a few steps:

Click on “SEO Writing Assistant” in the content marketing tool. 

Then, click “Recommendations” to receive recommendations based on the targeted keyword and the targeted country. Clicking “Get recommendations” will open the writing assistant in a new tab

Last but not least, you need to copy and paste your article into the editor so it can display all the relevant matrixes.

In WordPress –

Log into your WordPress account and install the Semrush SEO plugin to use this too in your WordPress Dashboard. You can now create new posts or edit existing ones. 

You can also convert the tool into a sidebar widget or a floating window. Enter your targeted keyword and click “Get recommendations.”. The writing assistant will then provide SEO suggestions and easy-to-rank content ideas. 

Furthermore, it offers recommendations on readability, tone of voice, originality, and other useful SEO suggestions to help users enhance their content dramatically. Once you have optimized your content for better exposure, it can now be posted to your website.

In Google Docs –

You don’t have to worry if you are a fan of Google Docs because this writing assistant works with it, too. In order to produce good quality content, the writing assistant needs to see the overall SEO score. To add this tool to Google Docs, click on “Add-ons” -> “Semrush SEO writing assistant” -> “Show” to add this tool to your Google Docs.

After this, the toolbar will appear on your right. Type in the keyword you want to search for and click “Get Recommendations”. This tool contains all the matrices you need to rank on Google based on your content. 

Information regarding your content will appear in this side window, so you can quickly see what you are doing right and what you are doing wrong.

The Semrush Writing Assistant tool is extremely reliable and offers plenty of suggestions and insights to make content more effective. In conclusion, we will examine some Pros and Cons of this particular tool so that you will be aware of its advantages and disadvantages.

Pros –

  • Easy to install setup.
  • This real-time readability checker offers suggestions for improving your writing.
  • The tool has a built-in plagiarism detector that helps you get rid of duplicate content.
  • Offers a free trial for new users.
  • It supports both WordPress and Google Docs, which is great.

Cons –

  • It would be best if Semrush’s keyword magic tool offered a direct way to import keywords.
  • One cannot switch between WordPress, Google Docs, and the native Semrush SWA editor.

Semrush Content Template Platform –

The website’s organic traffic comes from SEO. By targeting traffic to your blog, you can increase your affiliate income. In order to rank on Google, you need a blog post template that covers all the important topics. This tool helps you deliver SEO-friendly content.

This tool analyzes the top 10 ranking articles from Google and generates the best blog templates to improve your website’s ranking. 

To Access The Content Template tool – 

You will need to go to the content template tool -> SEO Content Template and then enter the keyword you are targeting, select the country you are targeting, and then click on the “Create SEO Template” button. 

Basically, it compresses all the top 10 articles for a given keyword and displays some matrices that are discussed below.

Top 10 Ranking Articles –

It will show you the top 10 articles ranked on Google for that particular keyword. You can analyze these articles and create your own content accordingly to rank on Google. As part of this top 10 article, you can also get “LSI Keywords” by using the content template tool. 

You can use it to make good content for your viewers. Furthermore, it will suggest various combinations of parameters with which you can create great content.

Semantically Related Keywords –

Semantically related keywords, or LSI keywords, help modern websites avoid keyword suffering and improve rankings. You can use these keywords as headings and subheadings for your blog to rank on Google.

Backlinks –

Backlinks are the primary source of organic traffic for a website. You can use these links to build backlinks to your website, which will increase traffic to it. It will also display the backlink to your website if this tool displays the backlinks of the top 10 ranking articles.

Readability Score and Word Count Recommendations –

As a result, your readability score for your article is extremely important, since it indicates how well you have optimized it. Semrush’s content template tool analyzes the readability of the top ten articles for any given keyword. 

If your content is easier to read, your users will be able to consume it more easily. Overlong articles will bore people, and they won’t read the important parts of your website. 

The perfect word count for your article will be determined by analyzing the top 10 article rankings for that particular keyword. These features are integrated into the content template tool.

Density of keywords in ranking articles –

Using this tool, you can find the keyword density in your article so that bots can find your article for a particular keyword. When you use keywords in your blog, you can really improve your website’s ranking. These words help Google understand what your blog is about.

With the Content Template tool, you can create SEO-friendly content that is optimized for Google and will rank well on search engines. After discussing all the important features of this tool, let’s discuss some of its pros and cons.

Pros of Semrush Content Template Tool –

  • Analyzes other ranking articles to help you improve your own.
  • Provides the user with backlink-building opportunities.
  • Other SEO recommendations are provided, such as page title, meta description, and H1 headings.
  • It provides many insights which will ultimately help you to improve your content.

Cons of Semrush Content Template Tool –

  • It would be best if it provides detailed information on SEO recommendations and backlinks.
  • You can use this feature fully only if you have the premium version of this application.
  • For students and beginners, the price of the premium version can be discounted.

Conclusion –

To make a blog or online business successful, you need to create engaging content. To help you with this, Semrush offers a Content Marketing Platform. From managing your content ideas to optimizing your blog posts to tracking your content performance, it helps you get everything done. By simply using this tool, you can improve 70% of your blog and become a better content writer.  

With the right use of this tool, you can take your blog or business to the next level. By reading this article, I hope you are able to use the Content Marketing Platform to the best possible advantage and ensure that your content is top-notch.

Why Semrush’s Content Marketing Tool is so Popular?

There are many content marketing tools available on the market today. However, the Semrush content marketing tool offers many features, such as brand monitoring tool, content template tool, SEO writing assistant, content audit tool, and many others that other marketing tools can’t imagine.

Why should I use SWA instead of other Writing Assistants?

Semrush Writing Assistant helps you improve your writing by giving you SEO-optimized suggestions and showing you different matrices that allow you to evaluate different parameters of your writing such as tone of voice, readability, and originality. It also provides cross-platform support, making it a really versatile tool for content creators.

How does the content template tool help me to improve my content?

In addition to improving your SEO rankings, the tool will also help you attract more organic traffic by analyzing the top 10 ranking articles on Google and providing the best blog templates. Additionally, you can build backlinks to increase traffic. As a result, it provides a lot of insights that can help you take your content to the next level.

What happens if I unsubscribe before my premium subscription gets expired?

You can use all the premium features until your current plan is getting expired and after that, you won’t be able to enjoy the premium features that are provided by Semrush. 

Can I Extend my Premium Subscription Trial?

Semrush doesn’t allow users to extend their free trials. Anyone who fails to take advantage of the premium subscription trial can contact Semrush customer support and they will assist you in finding a solution.

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